Philip Lane might not seem like the most obvious place for a sushi restaurant, but that didn’t stop Naomi Simpson from opening Sushi Heads here two months ago.
No stranger to working with food, Naomi grew up in the kitchen of her parents’ restaurant in Osaka, washing dishes from the age of five; “it was child labour” she jokes.
Sushi Heads is, of course, first and foremost about the sushi. The fish comes from Billingsgate, is sliced thick (“The way it is cut in Japan”) and priced reasonably – a spicy salmon roll is only £3.00.
Complete with Pocky boxes and perpetually waving cats, Sushi Heads does a good job of conjuring up the feeling of a traditional Japanese sushi shop.
“I don’t think sushi is an art form – my sushi is for eating, it is about the taste,” she says.
But Naomi isn’t afraid to get creative with her ingredients, and says one of her signature dishes is KimCheese: kimchee spicy cabbage, Cheddar cheese and avocado, all in a traditional Japanese omelette.
Naomi says that when she first moved to the area, over twelve years ago, it was a different place. “My son was invited to a playgroup, so I brought sushi – and no one would eat it,” she recalls, “but I kept selling it at neighbourhood markets, stands, that kind of thing. And then I saw it was becoming fashionable.”
So was it a gamble opening a traditional sushi café in Tottenham?
“People do come to see the crazy lady who opened a sushi shop, but the community has been fantastic, so supportive. Everyone wants us to do well. It has been surprising – and very nice,” says Naomi.
And it does seem Sushi Heads is quickly building a loyal customer base. In return, Naomi tries to be responsive to the requests of her regulars.
“It’s been a cold spring this year, and lots of customers were asking for hot food, like chicken teriyaki and curry udon noodles, so I added donburi (bowls of chicken or salmon on rice or noodles) to the menu.” Even that will only set you back a modest £3.80.
Naomi is considering running some sushi-making classes, and sells all types of typical Japanese ingredients. “There is one man who comes here with his Japanese cookbook and I tell him how to make it” she laughs.
So while it might be easy to say that Sushi Heads represents part of the changing face of the neighbourhood, Naomi has been part of the community for a long time.
And Sushi Heads is here to stay too, if the tuna nigiri is anything to go by.
Words: Nicole Val
Photos: André Ainsworth
And it’s not just the fish. Sushi Heads has a really tasty and creative vegan selection too – e.g. avocado, asparagus, shitake mushroom, tofu and tempeh. And very reasonably priced (£3.50 for 8 pieces).
Unfortunately, I’ve just had to move out of the area, or I’d be here every day. Really hope they continue to do well.